Aleksandra Vujičić holds a degree in Fine Arts and works as an Associate in Art Education (Art Education Specialist) at the “Dečja radost” Preschool Institution in Ćuprija, where she has been employed since 2008. Through her many years of work in early childhood education, she has developed a pedagogical approach based on connecting art, nature, and modern technologies.

She is the founder and lead figure behind the family-based concept at the Vujičić Agricultural Holding and the creator of the Mor.AV.art platform. She has developed and delivers an educational programme that recognises nature as a stimulating environment for integrated learning and a space for healing and well-being. Through this programme, children explore natural textures, fruits, and soil, using them both as materials for creation and as sources of inspiration. This approach fosters environmental awareness, emotional resilience, and a sense of connection with the community. Her work also incorporates modern technologies and tools, including digital cameras, Google tools, and artificial intelligence, to support visual expression, consultation with children, and the exploration of natural phenomena.